Hi folks! We are partnering with The Star Media Group in co-organizing 2-day Masterclass: Grow Your Business With Digital Marketing workshop on 18 & 19 July 2018, 9 am – 5 pm, at Menara Star in Petaling Jaya.

This 2-day workshop will empower participants with analytics concepts and approaches for deeply understanding and grow their customer base through data and digital marketing. The objective is to improve marketing efficiency and return on investment by connecting marketing efforts to results. Providing a conceptual overview of best practices and tools, the workshop will be interactive with case studies and hands-on exercises.

Who is The Star Media Group?

Curating events with all elements of an ‘experiential’ experience, The Star Media Group – Events Business Unit is constantly at the forefront with a plethora of offerings and activities from Exhibitions, Sporting Events, Workshops & Conferences, Business & Social Awards and more. Among the much looked forward to events annually include Star Education Fair, Star FitForLife, Star Outstanding Business Awards (SOBA), #AnakAnakMalaysia Walk, CHEER and many others.

Day 1: Riding your consumer journey – 18 July 2018, 9 am – 5 pm, Menara Star PJ

In this series, you will be exposed to several analytical thinking and techniques to capture and understand your consumers. Explore how you can integrate your consumers’ data and look at your consumers as individual people instead of scattered data points. There’ll also be real use case studies where we will share some of the quick wins that you can immediately adopt in your business.

Facebook event page: https://www.facebook.com/events/219129425537847/.

Landing page: https://events.thestar.com.my/event/masterclass-grow-business-digital-marketing-riding-consumer-journey/.

Schedule

Time Core Topic Sub Topic
9 am – 11 am Introduction to Marketing Analytics
  • Understanding Performance Driven Marketing
  • Marketing strategy and framework
  • Setting KPIs (beyond business metrics)
  • Intro to digital marketing and multichannel marketing
11.15 am – 1 pm Consumer journey map
  • Understanding consumer purchase journey (stages, moment of truths, funnel)
  • The Who – Persona
  • The How – Channel of Communication
  • The What (& When) – Effective messaging
2 pm – 3 pm Customer 360
  • Offline to online mapping
  • Customer Lifetime Value
  • Net Promoter Score
  • CRM fundamentals – beyond transactions
3.15 pm – 5 pm Case studies for above topics Discussions

Lead instructor: Teng Chan Leong

Teng Chan Leong is a senior digital strategist with a demonstrated history in a multinational conglomerate and successful startups. He is a technology expert with strong business process knowledge, digital strategy, digital marketing, social media strategy, analytical thinking, problem-solving, and data analytics. Chan Leong is an alumnus of Carnegie Mellon University in the United States and the Axiata Young CEO Development Programme.

LinkedIn profile: https://www.linkedin.com/in/tengchanleong/

Support instructor: Salim Khubchandani

Salim Khubchandani is a seasoned digital marketer. He is passionate about bridging and forging stronger relationships between brands and customers, using analytics to understand and delve deeper into consumer insights and digital marketing to target consumers based on insights. Salim has worked with leading marketing organisations and blue-chip brands such as Philips, Taj Group of Hotels (India), Starwood as well as communications agencies; WPP’s OgilvyOne Worldwide and J. Walter Thompson.

LinkedIn profile: https://www.linkedin.com/in/salim-khubchandani-81a27b14/

Day 2: Evaluating digital and social efforts – 19 July 2018, 9 am – 5 pm, Menara Star PJ

Setting the right goals and learning how to measure them is essential. In this series, join us as we deep dive into your digital performance analytics, so you always know how well your digital and social campaigns are performing.

Facebook event page: https://www.facebook.com/events/633519946997327/.

Landing page: https://events.thestar.com.my/event/masterclass-grow-business-digital-marketing-evaluating-digital-social-efforts/

Schedule

Time Core Topic Sub Topic
9 am – 11 am Social analytics
  • Multiple roles of social media
  • Setting the right objectives and metrics
    • Branding, awareness, engagement, traffic, education/consideration, conversion.
  • Content strategy
  • Social listening
  • Sentiment analysis
11.15 am – 1 pm Understanding audiences – Google analytics TBC
2 pm – 3 pm Marketing Performance Analytics  
  • Ads performance analytics
  • Roles of CPV, CTR, CPC, CPA, CPL and why it isn’t enough
  • A/B testing for optimization
  • Lookalike and retargeting – Expanding targeted reach, increasing conversions.
3.15 pm – 5 pm Case studies for above topics Discussions

Lead instructor: Salim Khubchandani

Salim Khubchandani is a seasoned digital marketer. He is passionate about bridging and forging stronger relationships between brands and customers, using analytics to understand and delve deeper into consumer insights and digital marketing to target consumers based on insights. Salim has worked with leading marketing organisations and blue-chip brands such as Philips, Taj Group of Hotels (India), Starwood as well as communications agencies; WPP’s OgilvyOne Worldwide and J. Walter Thompson.

LinkedIn profile: https://www.linkedin.com/in/salim-khubchandani-81a27b14/

Support instructor: Teng Chan Leong

Teng Chan Leong is a senior digital strategist with a demonstrated history in a multinational conglomerate and successful startups. He is a technology expert with strong business process knowledge, digital strategy, digital marketing, social media strategy, analytical thinking, problem-solving, and data analytics. Chan Leong is an alumnus of Carnegie Mellon University in the United States and the Axiata Young CEO Development Programme.

LinkedIn profile: https://www.linkedin.com/in/tengchanleong/

Book your seat today!

This workshop is priced at RM1,900/session and it is HRDF claimable. For more information or to register, please call 03-7967 1388 ext 1529 / 1436 or email events@thestar.com.my. The registration form can be found here: http://bit.ly/MasterclassJulyRegForm.

 

 


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