In the first week of December last year, we had an opportunity to partner with the School of Communication and Design in Royal Melbourne Institute of Technology in Ho Chi Minh, Vietnam. The objective of the workshop is to upskill a small group of academics to use social media analytics to support their teaching and research. The workshop topics include an introduction to network analysis and visualisation; collecting data from social media; intermediate-level content analysis; and social network analysis. Additionally, we also covered hands-on exercises that involve tools that can handle the Vietnamese language such as NodeXL and Netlytic.

We started off with the concept of networks, how it can be applied in the real world, and jump right into hands-on with NodeXL.The version we used the Pro version, which allows automatic data collection from the popular social network. We explore how to navigate the UI of NodeXL, using different layout algorithms such as Fruchterman-Reingold and Harel-Koren Fast Multiscale to plot the graph. Concepts such as in/out degree, closeness/betweenness centrality were also being discussed and explored. We were able to generate some interesting graph using the data collection feature, including the network of replies and messages in RMIT facebook page, popular Vietnamese news portal, Youtube comments network on some popular youtube video.

One the second day, we continue to explore Netlytic which has both network analysis and text analysis features. We experiment on building word cloud, word frequency represented as a stacked chart, and basic sentiment analysis with positive and negative words. The group tried to build the word categories using Vietnamese words and use it to analyse the basic sentiment of a few popular posts. Due to time constraint, we couldn’t get the best result but still managed to complete the task from end to end.

Dataviz is thrilled and honours to conduct this 2-day workshops and help to introduce 2 useful tools to the faculty members to be included in their teaching. We are fortunate to welcome almost 18 academics in our workshop. We look forward to having more collaboration in the future.


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