Data Science in Marketing topics to be covered

  • Introduction to business analytics
  • Customer segmentation and profiling
  • Customer lifetime value
  • Predictive analytics for acquisition, retention, cross-promotion, and up-selling

What software or tools do you need?

  • Microsoft Excel
  • Microsoft Excel Data Analysis Toolpak
  • Microsoft Excel Realstats Toolpak
  • Orange3 (Recommended, not required)
    • If you have an Anaconda Python installation, you can install from the command line using the instructions at the attached link above